Turn your passion for yoga into a profitable yoga business
The Business of Yoga Course & Membership
You became a yoga teacher because of yoga's impact on your life. Now you want to share yoga with as many people as possible.
GET ACCESS NOW →Once you graduate Yoga Teacher Training, you are a business owner.
Are you ready to reach more students and make more money?
You just want to teach, but you know that filling up your classes requires marketing and business savvy that you just don’t have.
Suddenly you realize, the thing you loved and wanted to share with others has lost the magic.
Between not knowing what to post on social media, worrying about bothering people, and driving all over town to teach classes, you’re overwhelmed...
The thing you once loved feels like a chore.
Growing a yoga business shouldn’t mean losing the love and inspiration you have for the practice.
There is a way...
You can teach full classes.
You can make money teaching yoga.
You can have a big impact on your students.
You can turn the thing you’re passionate about into something profitable for you.
And you can do this without hustling all over town, exhausting yourself, to make ends meet.
When you finally master the business skills you need,
big things can happen
HERE’S OUR FOUR STEP PROCESS...
No. 01
You need an aligned business foundation that’s rooted in value.
You will create an offer, choose a niche, and brand your business. You'll learn exactly how to communicate the true value of yoga so that your students truly hear you.
Because the truth is? You’re not going to build your yoga business if you don't feel confident about your price, or know the positive and tested impact yoga has.
No. 02
You need to build a community through marketing.
You will learn what to say to spark curiosity and earn your students' attention. Students come to your class when they see you as the teacher they want to learn from so you'll master creating credibility and building trust.
Bonus: 30 Days of Content Prompts + 50 Hooks
No. 03
You need to learn how to retain students so they keep coming back.
You will learn how to deliver a high-quality student experience, track student results, have renewal conversations, and collect testimonials.
When you serve your students well, they become loyal customers who come back to class again and again. This creates the core of a profitable and sustainable yoga business, and allows you to maximize the impact you have on others.
No. 04
Most importantly you need to think like a business owner.
You will learn how to manage your time, achieve goals, track business finances, and uplevel your mindset.
The Business of Yoga is a course created by a yoga teacher, for yoga teachers. It is rooted in yoga and a respect for the practice.
Bonus: The Daily Practice Planner (optional hardcopy)
“The business of yoga has not only taught me how to run a profitable business, but it has also given me confidence and the skill set to trust myself as the owner and creator of my own business.
In my first year of owning my business, I have replaced my teaching salary, am working less than half of the hours, and I feel fulfilled doing what I love without burnout. I could not have gotten here without Jackie’s program. ”
– Mariah Yoga Teacher
MEET YOUR BUSINESS COACH...
I’m Jackie Murphy.
I found yoga when I was 15, and started teaching at 18.
At 22, I left my 9-5 job to follow my passion for teaching yoga. I jumped into the deep end, and made all the mistakes...
In my first year teaching yoga, I made $15,000 and drove 40,000 miles.
I learned how to do it the hard way and since then I’ve sold YTT, retreats, memberships, packages, drop ins, privates.. you name it, I’ve sold it. I’ve helped open three studios, and the last studio I opened, we had a thousand members before opening day.
Today, I’ve worked with over a thousand yoga teachers and studio owners, and I help them learn the skill of making money, how to focus on service above all else, and how to enjoy their work while achieving their goals truly.
you are ready
introducing...
The Business of Yoga Course & Membership
This business program is for yoga teachers and studio owners who are looking to master marketing and selling skills – so that they can teach MORE students and make more in money and in less time.
EVERYTHING YOU NEED IS RIGHT HERE
The Business of Yoga Course
The Business of Yoga Course
You will get immediate access to the course portal. The course portal contains 25+ video modules training you on marketing, selling, and thinking like a CEO.
You have access to the course for the lifetime of the offer or 2 years, whichever comes first
The Business of Yoga Course App + Workbook
Our course includes access to our exclusive app so you have access to the course wherever you are!
You will also receive a digital copy of The Business of Yoga Workbook. This workbook is designed to keep you on track and prioritizing the top action items that make you money in your business.
The Business of Yoga Course Bonuses
You will get immediate access to The Workshop Workshop, Four Types of Buyers Workshop, and the Money and Yoga Workshop.
The Workshop Workshop: learn how to lead a workshop that creates more paying students
Four Types of Buyers Workshop: learn the different buyer types and how to speak to them
Money and Yoga Workshop: guided money mindset work and meditation
COURSE BREAKDOWN:
MODULE ONE
Build An Aligned Business Foundation:
Be Rooted in Value
- Niche: Who are your ideal clients?
- Brand your Business
- Create your offer
- How to communicate the value of your offer to your audience
MODULE TWO
Marketing:
Earn Attention
- Building credibility
- Getting visible
- Creating curiosity
- How to get attention
- Nurture your audience
MODULE THREE
Selling:
Create Opportunity
- Serving abundantly
- Understanding why students buy
- Sales conversation outline
- Holding space for doubts
- How to follow up
MODULE FOUR
Delivery:
Maximize Impact
- Designing an outstanding client experience
- Check-ins and student results
- Creating long-term client relationships
- How to get testimonials
MODULE FIVE
Lead:
Be The Yoga Boss
- Planning your time
- Simple business finances
- Seeing yourself as a business owner
- Self-coaching
- Nervous system management
GET THE SUPPORT YOU NEED TO MAKE SUCCESS INEVITABLE
The Business of Yoga Membership
THE MEMBERSHIP
The Business of Yoga Membership Coaching Calls
LIVE WEEKLY COACHING
You have the chance to get coaching on any area of business where you are feeling stuck, confused, and/or needing feedback. This gives you access to the highest level of coaching – no matter where you are in your business journey. You not only benefit from getting coached- but you also learn MORE by watching others get coached.
THE COMMUNITY
The Business of Yoga Community
The membership includes access to a private member portal to ask questions, get coaching, collaborate and celebrate 24/7. Your peers and coaches will be there to help, support, offer feedback and celebrate all your wins. You'll have a group of people building their businesses too, it's the best accountability you could ever get.
WEEKLY TRENDING REELS
The Business of Yoga Reels Membership
The reels membership includes 4 weekly trending reels so you can save time and produce content that converts. Each week you'll be email four trending audios with hooks, captions and CTA's for each reel. Adapt to make fit your niche.
THE BUSINESS OF YOGA COURSE
$447
*financing options available*
✓ Instant Access to the Full Program
✓The Business of Yoga Workbook
✓ The Business of Yoga App
✓ Bonus Trainings: The Workshop Workshop, Four Types of Buyers Workshop, and the Money and Yoga Workshop.
✓12 Months of The Business of Yoga Membership Live Weekly Coaching Calls
✓12 Months of Private Member Community
THE BUSINESS OF YOGA COURSE & ANNUAL MEMBERSHIP
$959
*financing options available*
✓ Instant Access to the Full Program
✓The Business of Yoga Workbook
✓ The Business of Yoga App
✓ Bonus Trainings: The Workshop Workshop, Four Types of Buyers Workshop, and the Money and Yoga Workshop.
✓ 12 Months of The Business of Yoga Membership Live Weekly Coaching
✓12 Months of Private Member Community
ENROLL NOW →IS THIS FOR YOU?
This course is perfect for you if...
- You’ve done teacher training already (or are currently in it)
- You know yoga changed your life and you want to bring that to others
- You feel passionate about teaching yoga, but sometimes worry that’s not a possibility or a “valid” career choice
- The only way to earn what you want to seems to be waking up at 4am and teaching until 9pm, and you feel tired just thinking about it
- Marketing feels overwhelming and you are often not sure what to post
- The thought of selling gives you the ick
- You want to fill up your classes and have students coming back again and again
- You want to make money teaching yoga and need help figuring out how
A’s to your Q’s
How long do I have access to the course?
Can I start the course before I graduate YTT?
Who is this not for?
Will this course help me if I’m already making money?
When are the live business coaching calls and do I have to be on live?
Is the monthly membership fee required?
NEED MORE PROOF?
Here's just a small sampling of the amazing results our customers have achieved since working with us...
THE BUSINESS OF YOGA COURSE
$447
*financing options available*
✓ Instant Access to the Full Program
✓The Business of Yoga Workbook
✓ The Business of Yoga App
✓ Bonus Trainings: The Workshop Workshop, Four Types of Buyers Workshop, and the Money and Yoga Workshop.
✓12 Months of The Business of Yoga Membership Live Weekly Coaching Calls
✓12 Months of Private Member Community
THE BUSINESS OF YOGA COURSE & ANNUAL MEMBERSHIP
$959
*financing options available*
✓ Instant Access to the Full Program
✓The Business of Yoga Workbook
✓ The Business of Yoga App
✓ Bonus Trainings: The Workshop Workshop, Four Types of Buyers Workshop, and the Money and Yoga Workshop.
✓ 12 Months of The Business of Yoga Membership Live Weekly Coaching
✓12 Months of Private Member Community
ENROLL NOW →
